From Ordinary to Extraordinary
My team was tasked with redesigning a generic bland healthcare statement for a 28-year-old single male web designer with no children who has red-green color blindness (deuteranomaly). Deuteranomaly is a form of color vision deficiency, often referred to as red-green color blindness. Individuals with deuteranomaly have difficulty perceiving differences between red and green colors due to a genetic variation in the photoreceptor cells in their eyes. This condition can result in a reduced ability to distinguish certain shades of red and green, making them appear more similar or muted.
XPLOR 2023
XPLOR is a a an annual redesign challenge where
Teams will be tasked with redesigning an ordinary, bland utility statement making it more functional, aesthetically pleasing and expanding its purpose to include making the communication a marketing opportunity. It is the responsibility of the team to research and determine how to integrate various options and enhancements while redesigning the statement into a final submission. The statement needs to be accessible via print, web and mobile.
High Fidelity Sketches
For Web & Mobile
Colors
Final Product
Logos
More Work...
